I am truly passionate about people. It lights a fire within me and drives my curiosity. There is a beauty to how different we think as humans and why we do what we do. And that is where I come in. My goal is to better understand humans — all humans with fascinating backgrounds, in various conditions and environments, with different motivations and needs. And I want to be the bridge between who they are to how we can serve them as a community and as a business.

That's how I found my love for user research and continue to grow within it.  I am fascinated by how we think, passionate about how we feel and always curious to learn more. 

I am a collaborative, empathetic contextual thinker and problem-solver. I believe a championed business needs to be driven by the user at its core. It is instrumental to see the consumer as real people - complex, emotional and unique beings - in order to see where they fit in the bigger picture.

Let’s chat!